WHAT WE BELIEVE...
If it feels like advertising it will fail. This fact is at the heart of MERCURYcsc’s approach to brand marketing. Does that make us anti-advertising? Hardly. We’re guided by five principles that form the foundation for every successful campaign.
How do you score?
TELL YOUR STORY FRANKLY
In the era of transparency, marketing is not a story we make up about your product. It's more like an autobiography—where the product is the story and the marketing amplifies it.see it in action
CONVEY YOUR EXPERTISE
Being the best at something, makes you more interesting at cocktail parties—so of course that applies to marketing. What is it that you can claim to be best?see it in action
LOCALIZE AS MUCH AS POSSIBLE
Today's consumer is pushing against homogenization, particularly in travel and outdoor. When such sameness is bad, find ways to localize both your product and the ways you talk about it.see it in action
INSPIRE YOUR TRIBE
All fires start small. Get your passionate core behind you and you know you're sending the right message. They might even help you spread it.see it in action
INTEGRATE MINDFULNESS AND SUSTAINABILITY INTO THE BUSINESS ITSELF
Planting some trees. Writing some checks. That's so yesterday. How is your actual business model improving the health of society? That's today's holy grail.see it in action